Jul
30
Revit: BIM brings it all Together
Filed Under B2B, Big Data, Blog, data analytics, Industry Analysis, internet, Publishing, Search, semantic web, social media, Uncategorized, Workflow | 1 Comment
It was at the hog roast on Saturday afternoon, and I had just bitten appreciably into wonderful Berkshire Tamworth and crackling (a superb achievement in itself – an anthem to a great pig). The father of my hostess said “With BIM in its present state, I as a small architectural office in a country town can work on far larger projects: in fact we are just opening a virtual office in the West End of London”. In an information industry which perpetually recites the mantra about the integration of software with content as data to create solutions it is important to have a reminder every now and then that this is for real and drives men’s lives. The conversation drove me back to see what the industry leaders were doing, to see how Autodesk had defended its AutoCAD territory with Revit, and to see whether there are now any appreciable results worth measuring. And then to think about the changes of the past five years in the context of those years having embraced the worst construction industry downturn in the last century. If the technology can scale in these conditions then it can scale anywhere at any time.
In January this year a McGraw-Hill report indicated that BIM usage had grown from 17% of the US construction market to 70% in 2012. And what are the drivers here? Simply that it has become a requirement for many of those commissioning major building projects that not only does the construction process need an operational model, but that owners need to inherit at completion the final data plot, with the consequent ability to backtrack, find what decisions were made and why and consider them in light of further development or maintenance requirements. Another driver was Green Buildings: how could anyone be sure of the green decisions made unless they were fully documented and attached to the plan? According to Revit, still firmly in place as market leader, there are four distinguishing areas that make the processes involved in the unified content solution flow (architectural design: MEP – mechanical, electrical, plumbing: structural engineering and construction) work at higher levels of efficiency:
* Parametric components – dropping in “intelligent” building design components to increase accuracy
* Bidirectional associativity – all design changes are reflected automatically throughout the model
* Worksharing – all players in the workflow can have access at the same time
* Construction modelling – getting better insight into constructability
It seems to me that there are important lessons here for those of us who talk airily about “workflow and process – and the integration of content into it”. For a start, things can change almost overnight – five years is a very short time. Secondly, the McGraw-Hill survey shows consistent gains in terms of margins for BIM procedures users over their more traditional colleagues. Then, these developments will change the shape of the industries to which they are applied, leading to cross-industry collaboration in some sectors, and cost effective outsourcing in others. So for the vendor of data and content, the nature of the customer can be expected to change. It may also be a factor that recession accelerates change, forcing those who must remain competitive to do so earlier than they might have done in markets where work was easier to get.
Undoubtedly too the three change pressures that have afflicted all industries play a lead role here. All the partners in this workflow model are anxious for increased productivity – and that is probably expressed here by the loss of clerical roles. Everyone must have better decision-making – and that is expressed here by an ability to try the options and select the best. And very powerfully this workflow speaks to the need for compliance with standards, local and national regulation, industry benchmarks and other requirements. It is also noteworthy that this is a “long” workflow, stretching from project conception to the completed building, and then living on as a building management tool. Five years ago we tended to speak in B2B about single process workflow – helping the user to do better procurement, for example. Here we are talking in much more comprehensive terms – and if it were necessary to credit check suppliers then that would be modularized in the process, not left outside of it.
The implications of all of this are huge for formerly passive data suppliers to particular industry functions A glance at McGraw-Hill Construction and Reed Construction illustrates some of the issues. McGraw-Hill got away to a fast start with its Construction Network, really aimed at the Bechtel-Haliburton end of the industry, and at global markets. Reed Construction’s data holdings were aimed at costing and leads, and much of their workflow activity, like the recently launched cūbus + Demand View (29 July 2013) (http://www.prweb.com/releases/2013/7/prweb10950816.htm). This is the smartest development so far in comparative leads intelligence, and makes McGraw’s Dodge Network express look like a messaging service. The UK government is ready to roll (2011 pronouncement: “The Government Construction Strategy was published by the Cabinet office on 31 May 2011. The report announced the Governments intention to require: collaborative 3D BIM (with all project and asset information, documentation and data being electronic) on its projects by 2016.” But while Revit and its lesser rivals are obvious in the market place, neither UBM or EMAP, who hold most of the data resources, seem hot to trot. In fact Barbour, once a market leader, makes no mention that I can find of BIM. This then raises the open question: will the big players in content and data here buy into the software business, or partner with Revit. And do the smaller ones get bought by the software players – or simply get by-passed . The implications of workflow, as demonstrated in this seminal marketplace, get sharper in focus every day.
Jul
19
Hi! Here is Publishing!
Filed Under B2B, Big Data, Blog, data analytics, eBook, internet, mobile content, Publishing, social media, STM, Uncategorized, Workflow | Leave a Comment
Four minutes ago, Lauren was in the Netherlands on the way to the UK (https://sayhi.co/places/belgium/wetteren). And she is using a new publishing platform called Hi. It may not be the right service in the right vein, but here is as good a place as any to talk about the creative use of the network as a publishing medium. Hi is defined with an Italo Calvino quote: “The city does not tell its past, but contains it like the lines of a hand, written in the corner of the street, the gratings of the windows, the banisters of the steps, the antennae of the lightning rods, the poles of the flags, every segment marked in turn with scratches, indentations, scrolls.” — Italo Calvino, Invisible Cities. It enables you to think in two modes, using your smartphone and device to create and extend records of what you have just noticed. The moment sketch is a record in three parts – 20 words, a geolocation and a photo. Then add a sketch (nice beta interface for those like me who think they cannot sketch). Polish it up as an Extended moment, then place it in your Profile. Now sit back and imagine what this tessellated mosaic of sketches and moments will look like when you search on a place, reveal the moments of others, catch a glimpse of realities never before revealed. Here then is a form of travel writing, and a form of poetry, and a form of network expression, and it could be elements of networked fiction. Above all, it is individual expression in a collaborative context. Is it finished? No, it has hardly started and will never finish. But it is art. Or, if you insist, Art.
So does it take us past Twitter? No, it is completely different. This is observation of the mundane as much as the unique. And it is a symptom as much as an answer. It reminds us that the future of entertainment in the network may not be about powerful intermediaries orchestrating things for us, but new tools and platforms allowing us to express ourselves in ways previously impossible. Behind me is a shelf of 32 scrapbooks, in which, for some forty years, I have pasted pictures of houses, paintings, cathedrals and archaeological sites encountered on travels. Apart from the fact that they were attacked by mice one hard winter a few years ago, they have served me well – but how much better if I could now savour them as moments, and easily share them with others. In a recent article on “Big Data” I found the horrifying confession from Netflix that they used advanced data analytics to chart their entry into the production marketplace. Using these technologies, they claimed, allowed them to hone their decision making and allowed them to pick House of Cards as their launch production, bringing 2 million new subscribers in its wake. This is the trouble with success – it brings failure in its wake. Applying data analysis in this way will only ever show what people liked yesterday, and demonstrate that what people say that will like can be in actuality very unstrung from what they eventually discover they do like. The key to data analysis is finding out what it all means. The story of art, on the other hand, is exploring the scope of human expression.
We all know that some things go down well. Narrative works on many different levels. So do images, and location (or do I mean locale?). Many of the services that we create already have precious elements of all of these things. Look at www.fancy.com, which raised over $50 million in second tier funding last week. For luxury goods shoppers, this is almost an art form. It lets them dream aloud, then tells them where its at and what it costs Then look at Relationship Science (wwww.relsci.com), which raised $30 million last month. By interconnecting financiers and managers and ideas users build and explore future business development and funding scenarios – or did I mean to say narratives? So we know that life is art and art is life? So why, if we are so prepared to pursue life in new forms in business or shopping, are we so dubious about moving away from the formats of the Gutenberg world when we engage with the world of publishing. Only a few weeks ago I sat calm and still (disguising inner torment) while the lady who heads a major book publisher here explained to me and the audience that I was addressing that she regarded my criticism of publishers as wrong-headed; her company was a very successful example of digital publishing, since 25% of her sales now came from eBooks.
Fortunately an astute chairman directed us away from confrontation. For me, format shifting is simply moving deckchairs on the digital Titanic. And since the roles of publishers in B2B or STM have changed radically as they encounter the workflow issues of end-users, move away from intermediaries, and become investors in tools and platforms, so it will predictably be for consumer publishers. They will seek to manage the platforms of creativity, like Hi, not the outputs. There will be less of them, and so there should be. What is the point of a world where everyone is his own publisher if someone is trying to own everything?
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