Thomson Reuters recent decision to sell over 60% of its share in its Finance and Risk division to Blackstone has met with a mixed market reaction. Analysts are divided on why this was done and what it means. Here is an interpretation gathered from internal and external evidence.

BACKGROUND

Thomson Reuters brought together the financial services interests of both Thomson and Reuters, alongside Thomson’s US-dominant legal and tax information services. Reuters had been a public corporation in the UK, owned by the newspapers who bought its services (like PA or AP). Its culture was very much a market services culture. Thomson was a Canadian corporation in newspapers and radio that sold its major interests there in the late 1950s to move to the UK, and, fuelled by its North Sea oil investments, developed into one of the largest UK media groups. Its culture was as the investment portfolio of founder Roy Thomson, who became the first Lord Thomson of Fleet. The group acquired ruthlessly through the 1960s and 1970s until union difficulties and a negative view of the future of the UK outside of the EU led to the sale of most of the UK assets and the rebase-ing of the company in the US. This strategy was created by Roy’s son Ken Thomson, who led the company after his father’s death and who retained the family holding, 70 % of group equity, in the family’s Woodbridge Trust in Toronto.

Under Ken Thomson the group expanded still further from its Stamford, Conn. HQ, but it also began to vigorously re-assess its holdings as well. Disposals became as frequent as acquisitions and ex Thomson companies are widespread: Thomson regional newspapers (Trinity Mirror), Thomson B2B (EMAP), Thomson Learning (Cengage), Thomson Nationals (News International) and, more recently, Thomson Healthcare (Truven IBM), and Thomson Science (Clarivate Analytics). The idea of disposals and portfolio management is hard-wired into this group.

Under David, the third Lord Thomson, now a man in his mid 50s, a serious attempt was made to focus and reconstruct. The purchase of Reuters, while enriching the cash-starved newspaper owners, was intended to provide a competitive bulwark against Bloomberg . It was also argued that the Reuters managers would refresh their Thomson senior colleagues – many of whom took the hint and left. Finally, here was a chance to put together something wider in scope than Bloomberg: a solutions company for the financial services and legal and tax requirements of the worlds corporates.

This strategy appears to have failed. The Woodbridge Trust, which in the Reuters deal had diluted itself to 53% of the group, has now increased its holding through share buy backs, but is relinquishing its position in the Financial Services and Risk side for $17 bn to Blackstone.

WHY?

Decisions of this type do not arise overnight and this one had its makings in the original Thomson Reuters deal:

That agreement did not work out as envisaged. The combination of Thomson Financial and Reuters hardly rocked Bloomberg, though the latter was more expensive. The management team was not as effective as had been hoped, and Tom Glocer and Devon Wenig left the business. And the integration took longer, cost more, and and was less effective than hoped.

The Eikon programme began in the teeth of a recession, and far from being the competitive lynchpin became an expensive passenger until it really began to get some momentum in the past two years. Integration of the three parts into a corporate whole has been slow. Data is still largely siloed and across the board joint developments are few. If the businesses are to split up then it makes sense to do it before parts of the group start mixing each other’s data seriously in new product development.

Growth has been elusive. With average growth in the mature businesses in the 2-3% range post-recession, earnings and market ratings have been subdued. The sole bright spot has been the rapid rise of Risk and Compliance, now with growth rates in the 15-18 % range. However, nothing Thomson Reuters were doing seemed likely to unlock rapid growth elsewhere.

Corporate attitudes tend to get entrenched around getting the numbers, and thus feeding the sales and operational management incentive schemes that are based upon them. While Jim Smith and his senior colleagues were clearly up for the challenge of digital in a data driven networked world, the ship they were piloting was sluggish and not particularly responsive to calls to go beyond satisfying the performance requirement. This is not to say that Thomson Reuters were not innovative. From Open Calais to Project BOLD they often set industry standards and showed real insight into the needs of their digital customers. But has this innovation reached deep into their operating divisions, and done so fast enough to engage their customers in a way that changes the nature of their work? For Thomson Reuters the answer must be, as for many of their peers “sometimes, not often, too slowly, and less often than start-ups less encumbered by history and performance expectations”.

The Woodbridge Trust is a family vehicle. No other siblings or their descendants work with Thomson Reuters other than David Thomson, as non-Executive Chairman and owner. The trust had expectations of growth and performance that were almost certainly not being met. It is easy to envisage the way in which this put pressure on the chairman and induced a radical change of direction. As indicated above, the Thomson family have never been wedded to particular businesses (minor exceptions would be Janes Defence Group, now part of IHS Markit, and Arden Shakespeare, now part of Bloomsbury). But these are exceptions to the Roy Thomson ethic of leaving the management (and the editors) to get on with the job – and selling out or firing them if the results did not meet the promised performance.

So the final word under this heading may be a reflection on what may have been the owners view. He could with justice say he tried a massive merger to change market positioning, he tried a completely new management team, and he kept faith with their successors for a decade. He still does not have a satisfactory market recognition of the huge investments made, or the growth and margin improvement promised, or the competitive edge on Bloomberg. Time to go.

WHAT NEXT?

Thomson Reuters Financial Services and Risk will now be a separate business, though Woodbridge remain minority investors. Yet it is hard to see the former group ideas around corporate solutions surviving the changes. Thomson Law and Tax is a major stand alone business and can easily survive on its own, though it will need to move even further downstream into the digital solutions market, beyond even the place where the PLC acquisition took it, to maintain its competitiveness in a market where data is vital, but workflow solutions that intelligently take the work out of legal analysis are now commonplace at private practice level.

Both of these two groups, the one that now goes its way and the one that remains, have huge data problems. Silos and the need to enhance and enrich data are widespread issues all over the place. In future however they may be working to a different rhythm. Matching Bloomberg with Schwarzman is an ego battle that intrigues the markets, but suggests a fairly interesting ride for managers. The normal PE cycle – 2-3 years of firm friendship followed by the end of fund race for the line at all costs to get the 6X result, or whatever target has been set, may never take place here. Instead we could be chariot racing from day 1!

Will Woodbridge sell Law and Tax? If the criteria are now purely financial and performance driven, that must be a possibility. Tax would be easiest, having better numbers and a historically closer link to tax practice management and computation services. Both have huge problems with very large headcount preparing and updating documentation. RELX is likely to be blocked from bidding but there would be plenty of interest. Timing is everything. Woodbridge Trust may be well on its way to developing a PE model of its own.

Data remains a key asset in both entities. And in both places there is the problem of “platform” (by which I mean here the neutral software – managed context in which previously siloed data is held, remixed and made available to applications, sales outlets and clients). Much major work in both places mixes client data, third party data and Thomson data to create workflow and service solutions. Sometimes this is on client platforms solely, sometimes the data is in several places, and often Thomson try to host the solution and make it replicable to other clients. These shared platform environments will be a hot topic, until common platform solutions emerge.

In Thomas Mann’s influential 1901 novel Buddenbrooks, the wealthy family of a German grain merchant move through four generations, from a high level of entrepreneurial creativity, to management and maintenance, and then on to a greater interest in culture and the arts, supported by historic wealth. The Thomson family have only reached three generations in the Buddenbrooks sense, so comparisons are impossible, but research economists often use the expression Buddenbrooks Cycle to describe some of the complex issues of family ownership across time. Maybe it was just time to part.

Here is a thought – as we remember that the Russian Revolution is 100 years old, the Frankfurt Book Fair has inaugurated its first innovation day. Well, since Gutenberg anyway. But since I am chairing the inaugural session of the innovative Innovation Day, I do not want to appear unwelcoming or dismissive – and indeed my mood is exactly the opposite. I want to use the day to celebrate the freedom of publishers to innovate. The technology which appears to allow their users to compete directly with them, the social mores which appear to allow their users to adopt a different attitude to intellectual property which undermines their business models, the distribution services in the network which undermine their market control – these are all, in a different context, immense processes of liberation which allow publishers to change roles and positions in respect of changing business models. Instead of trying to hold up the future, we have to take it on!

While not quite as momentous as the Russian Revolution, I have an anniversary of my own to celebrate. Fifty years ago today, I entered what was rightly known then as “publishing” and in my second week journeyed to Frankfurt in a van with the exhibition display stands to do exactly what a graduate trainee should do in the estimation of those days – help to put up the display stand, since his abilities in any other direction were not obvious. During the ensuing 50 years I have learnt that what I thought of and was trained to appreciate as a product – the book – is in fact a service. An intermediary service which conveys creativity form its source to an end-use, reader, purchaser. In seventeenth century England, in the first great age of books, when they cut off the head of a king to demonstrate that change could not be reversed, the pamphleteers described it as “a World Turned Upside Down”. In 1993, doing my very first internet strategy project I tried to describe what had happened in those very same terms, looking at a world where authors became their own publishers and where university reference publishers were re-inventions of University Presses. Now that we are reaching the point where the full inversion of the publishing model is taking place, it is incumbent upon us to think about “what next”, rather than how we  preserve old business models in aspic.

So, first thing, lets stop this romantic twaddle about “print is coming back”. Sit on any train or bus going anywhere and use your eyes. Print will never go away as long as we all love objects – the Snowden shelves in every room in my own house bear testimony – but as long as we do not measure effectively the circulation of self-published material we are only guessing, and the published figures of self-interested publishers associations are no real guide to anything, except maybe the ability of publishers to move to that dodo amongst poultry, the electronic book. Not that I do not read those as well, but I offer a simple maxim – Those who imitate Print in Digital Formats must expect a Short Shelf Life – and look at the demise of the newspaper industry if you doubt this!

So the point is not to imitate the printed book but to exceed it. EPub3 was long heralded as the vehicle to do this – and today it reaches rather arthritically  towards the same functionality that Peter Kindersley and Alan Buckingham achieved on fixed disk CD-ROMs in the mid 1990s. Meanwhile, still using this odd word “book” which we seemingly cannot do without, we are building in non-standard software all sorts of extensions of the book. Beautiful books which add AR and VR to extend our sense of reality , appearing alongside a whole generation of books this century which, since Inanimate Alice, have driven narrative through text, sound, video and graphics. And as we speak, a fresh wave of innovative books promises  you books which will interact with all the other books in your digital library, bringing you a “live” environment, cross-referenced and updated and allowing you to read one book while having the benefit of your collection. And, as an ex-school textbook publisher and writer, I get a real kick when I hear McGraw Hill’s David Levin describe books that learn to know the learner, diagnostically and socially  suggesting learning journies and demonstrating achievement. Books that speak to each other and books that speak to you.

Surely all this is innovation? Yes, it is, but there is one important caveat. In many of the old publishing sectors, which, incidentally, are moving ever further apart like ice floes in global warming. The role of the intermediary/publisher in the cycle is to move to support the end user requirement. As it changes, so must she. In areas like STM and HSS, the demand may be for navigation and discovery, for semantic web mark-up of pre-print materials, for data about usage and other altmetrics, or for the availability of evidential data from the original research – bright and lively companies are being built in these areas, but not by erstwhile publishers. Instead it is researchers who are coming to their own salvation – and publishers, still clinging to the journals milch cow, who buy them as a hedge against the future. Getting these people – with the honourable exception of Elsevier – to look at the horizon has always been a struggle.

All these issues and more will be debated in Innovation Day, starting in Hall 4.0 Hot Spot on Friday 13 October (!) at Frankfurt Book Fair. My opening panel has some classic innovators – Annette Thomas of Clarivate , Matt Turner of MarkLogic and Michael Clarke. See you there!

 

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